e provide small online businesses with streamlined marketing strategy, tailored analysis and the extra brainpower you need to get the best ROI possible for all your marketing efforts.

We can deliver marketing consulting tailored to your specific needs. Whether your company is small and just starting out, or your medium-sized business has hit a plateau and needs help getting to the next level, we can help.

Read more about our marketing services:

• Marketing Strategy -- We can help you determine the critical steps required to take your e-commerce business to the next level. Read More >>
• Marketing Analytics – We can help you sort through the noise and clutter and create an accurate, actionable snapshot of your current online business. Read More >>
• Website Optimization -- We can help  you design a strategy that fits your budget, outline the steps to get you where you need to go and quickly implement proven practices that will make a big difference on your ROI. Read More >>
• Social Marketing -- We can help you learn to use social media to understand your customers better, start a beneficial dialogue with them and not only increase customer loyalty, but also improve your bottom line. Read More >>
• Email Marketing — We can be your short-term email marketing manager! We can quickly analyze your business and customer behavior and create an email plan that will optimize your email program for ongoing success. Read More >>

For more information about how we can help, review our services page.

Want to hear more? Please contact us to set up a free phone consultation and find out how we can help!

o you wonder if you really know what’s going on with your business? When was the last time you did a full analysis of your site and audience to get a clear picture of the situation? Are you able to say that you’re 100% confident with your forecasts for the coming months?

We can help you sort through the noise and clutter and create an accurate, actionable snapshot of your current online business. At MBC, analysis comes as second nature. We love numbers and we’d love to help! Here is a short list of just some of the items we can help you address:

• Wouldn’t it be nice to know your site’s true conversion rate? (It may not be what you think it is.)
• Or maybe you are wondering where exactly you’re losing potential customers as they view your products?
• Perhaps you just need help setting up a monthly dashboard so you can check in quickly with no hassle or stress?
• Maybe you are looking for a full overhaul – a top-to-bottom analysis of where things are and options for the future – one you can present to your board or CEO? We have significant experience creating stellar power point slides for board meetings, outlining today’s successes, and charting critical areas of growth!

Whether you need individual channel analysis (how much are we spending on email marketing anyway, and what are we getting in return?) or realistic forecasts (here is where we will be in six months at our current pace), we can help!

Feeling a little behind the curve? Don’t have analytics set up for your site yet? No problem. We can help you get started with Google Analytics.

For more information on getting top notch marketing analytics for your online business and to set up a free phone consultation,  please contact us.

e’ve all been there. You’re running so fast just to keep pace, that you don’t have time to stop and take a look around. Yet, without a full understanding of the landscape and the situation, you just can’t create a winning strategy.

Let us be your eyes, ears and extra brain power. We will take the opportunity to stop and take a good look at the big picture for you. Based on your input, a full analysis of your data and even discussions with your teams, we can determine the critical steps required to take your e-commerce business to the next level. Based on your needs, we will formulate a marketing plan and deliver it in as much detail as you like.

Let us help you:

• Determine your short-term and long-term goals.
• Specify a concrete path to get  you there.
• Outline budget allocation for channels and promotions.
• Draft an organized deliverables calendar for the remainder of 2010.
• Build reliable, accurate forecasts to chart a path and track progress along the way.

For more information on how we can help your business get on track and stay on track, contact us to set up a free consultation call.

ebsite optimization can mean anything from small edits to a just few pages, to a complete structural, navigational and graphic redesign. It’s important you know your goals and create a plan before starting any sort of a website project.

MBC can help you design a strategy that fits your budget, outline the steps to get you where you need to go and quickly implement proven practices that will make a big difference on your ROI. Here are some example questions we can help you answer:

• Are there small, easy changes  you could make to your site today that might make a big impact on your site conversion rate?
• How much should it cost to redesign or create an all-new e-commerce website?
• Should you build pieces of your site in-house or use existing technologies?
• Is it better to hire a full agency to manage the process or can you use a few external developers and designers to save money?
• Does your plan include SEO best practices?
• Is your messaging tailored to your targeted audience?
• How much content should you include?
• Does it really matter what color a button is or how you lay out the checkout process?
• What do you need to know today before you start these critical changes to your site?

Any site big or small…
We can help you with project management! Are you too busy to worry about the details of improving your site — you just know that you just need to get it done? We are experienced in both hiring and managing external developers, as well as communicating with and between your existing brand designers and IT teams. Let us jump in and help you create a plan fast and get you moving in the right direction.

We can also help smaller businesses get up and running quickly. The cost to build a fully operational e-commerce website can vary widely depending on your needs. We can give you some ideas of what to expect. If you are looking to create a simple, content-only site fast, we can even deliver a new site to you ourselves (we built ours from a Wordpress template) for low cost in very little time! Just ask for more information!

Contact us now to help you start your website optimization.

Here are a few questions we can help you answer:

• Should I have a Facebook or Twitter page for my company? Is it worth my time?
• What do I say on these pages?
• Should I hire someone in-house to actually manage these tools?
• How do I decide how much money to throw at social media? Is this a trend or is it here to stay?
• How do I determine whether these tools are actually successful for my company? How long until I can expect to see an ROI?
• Should every company/website have a blog? What should I say on my blog? Can I just create an external wordpress blog or does it need to be integrated into my website?
• Does a blog affect my site’s SEO?
• Does it need to be the same copywriter or person who creates the content for Facebook, Twitter and my blog? And/or do I need one manager to to oversee all three pieces?

The first thing to understand about social media, is that it changes the e-commerce marketing game drastically. Marketing communications are no longer just one direction. Before, companies could just state an offer or provide information out to customers. Social Media has allowed marketing to now become a two-way interaction. This is a new direction for marketing and is not to be underestimated.

Successful companies will learn to use social media to their (and the customers’) benefit. MBC can teach you how these tools can help you learn about your customers, start a dialogue with them, find out what they like, what they want and how you can get them to visit and purchase more. If used correctly, Facebook, Twitter and your company blog can not only improve customer loyalty, but also make a big difference on your bottom line.

Contact us to get some help with setting up and running a complete social media marketing strategy.

mail Marketing is still a great tool for improving customer loyalty, sharing new information about your products or services, and increasing revenue through targeted promotions. However, many companies are missing the the big picture when it comes to maximizing the potential of email communications.

Some basic tips to start:

• Segment your list and target your message. As we all know, we’re just not all the same! So why would you email the same message to everybody? By setting up a full strategy for tailored communications based on customer behavior or other attributes, you’ll find conversion rates can increase dramatically. MBC has significant experience in finding out what works – what to say, and to whom and when to say it.
• Consider email marketing as a full-blown, trigger-based strategy. Don’t make the mistake of sending one email at a time (thinking of what to say at the last minute – we’ve all done it!) rather than considering the big picture. Each communication should build on the last. Did I purchase since you sent me that last email? What did I purchase? Did I abandon your shopping cart recently? How long has it been since I’ve visited your site last? The answers to all these questions, and more, are an integral part of building a cohesive, successful email marketing plan. Setting up triggers for these and other behaviors is easier than you may think.
• Use subject lines that will stand out from the crowd. Customers can’t take you up on a special offer if they never even open the email. Subject lines are a crucial step in successful email marketing. We can give you examples of what to do, and what not to do.
• Avoid words that will get your message marked as spam. Again, emails aren’t much use if they are never seen (arriving in the junk mail box). Craft your message so email providers do not mistake it for spam. We can provide you an up-to-date list of words to avoid. We can also help with designing your email so it is read and understood even using programs such as outlook that don’t download images automatically.
• A higher number of disinterested leads is not better than fewer quality leads. If people don’t want to hear from you, then having them on your list won’t do you much good. What is the best way to grow an email list with quality leads? We can help!
• Utilize newsletter content to improve ROI. True, newsletters don’t always perform as well as in-your-face promotional emails. But, we can show you how newsletters can grow your brand, help you start a dialogue with customers and actually increase return purchases and customer loyalty.
• Be strategic about promotions. Build and target promotions so they increase sales but don’t leave customers waiting for the next coupon to make their next purchase. We can help you create a promotional calendar with campaigns that will improve your profit margin, not cannibalize it.

We can be your short-term email marketing manager! In no time, we can analyze your business and customer behavior and create an email plan that will optimize your email program for ongoing success.

Need help just getting an email marketing channel started? We can show you how what simple programs you can use that are very inexpensive for managing your email list, and creating and sending emails easily. We can get you emailing within a day!

Contact us for more information on how we can help you improve your email marketing.