Email Marketing
E
mail Marketing is still a great tool for improving customer loyalty, sharing new information about your products or services, and increasing revenue through targeted promotions. However, many companies are missing the the big picture when it comes to maximizing the potential of email communications.
Some basic tips to start:
- Segment your list and target your message. As we all know, we’re just not all the same! So why would you email the same message to everybody? By setting up a full strategy for tailored communications based on customer behavior or other attributes, you’ll find conversion rates can increase dramatically. MBC has significant experience in finding out what works – what to say, and to whom and when to say it.
- Consider email marketing as a full-blown, trigger-based strategy. Don’t make the mistake of sending one email at a time (thinking of what to say at the last minute – we’ve all done it!) rather than considering the big picture. Each communication should build on the last. Did I purchase since you sent me that last email? What did I purchase? Did I abandon your shopping cart recently? How long has it been since I’ve visited your site last? The answers to all these questions, and more, are an integral part of building a cohesive, successful email marketing plan. Setting up triggers for these and other behaviors is easier than you may think.
- Use subject lines that will stand out from the crowd. Customers can’t take you up on a special offer if they never even open the email. Subject lines are a crucial step in successful email marketing. We can give you examples of what to do, and what not to do.
- Avoid words that will get your message marked as spam. Again, emails aren’t much use if they are never seen (arriving in the junk mail box). Craft your message so email providers do not mistake it for spam. We can provide you an up-to-date list of words to avoid. We can also help with designing your email so it is read and understood even using programs such as outlook that don’t download images automatically.
- A higher number of disinterested leads is not better than fewer quality leads. If people don’t want to hear from you, then having them on your list won’t do you much good. What is the best way to grow an email list with quality leads? We can help!
- Utilize newsletter content to improve ROI. True, newsletters don’t always perform as well as in-your-face promotional emails. But, we can show you how newsletters can grow your brand, help you start a dialogue with customers and actually increase return purchases and customer loyalty.
- Be strategic about promotions. Build and target promotions so they increase sales but don’t leave customers waiting for the next coupon to make their next purchase. We can help you create a promotional calendar with campaigns that will improve your profit margin, not cannibalize it.
We can be your short-term email marketing manager! In no time, we can analyze your business and customer behavior and create an email plan that will optimize your email program for ongoing success.
Need help just getting an email marketing channel started? We can show you how what simple programs you can use that are very inexpensive for managing your email list, and creating and sending emails easily. We can get you emailing within a day!
Contact us for more information on how we can help you improve your email marketing.
