Social Marketing
In case you haven’t heard (we’re sure you have!) — social marketing is here! Big companies such as Dell, Whole Foods and Neiman Marcus are leading the charge with innovative social marketing strategies. Some companies are now even able to show an ROI for their investments in social media. If you haven’t jumped on this bandwagon yet, it is time to get started.
Here are a few questions we can help you answer:
- Should I have a Facebook or Twitter page for my company? Is it worth my time?
- What do I say on these pages?
- Should I hire someone in-house to actually manage these tools?
- How do I decide how much money to throw at social media? Is this a trend or is it here to stay?
- How do I determine whether these tools are actually successful for my company? How long until I can expect to see an ROI?
- Should every company/website have a blog? What should I say on my blog? Can I just create an external wordpress blog or does it need to be integrated into my website?
- Does a blog affect my site’s SEO?
- Does it need to be the same copywriter or person who creates the content for Facebook, Twitter and my blog? And/or do I need one manager to to oversee all three pieces?
The first thing to understand about social media, is that it changes the e-commerce marketing game drastically. Marketing communications are no longer just one direction. Before, companies could just state an offer or provide information out to customers. Social Media has allowed marketing to now become a two-way interaction. This is a new direction for marketing and is not to be underestimated.
Successful companies will learn to use social media to their (and the customers’) benefit. MBC can teach you how these tools can help you learn about your customers, start a dialogue with them, find out what they like, what they want and how you can get them to visit and purchase more. If used correctly, Facebook, Twitter and your company blog can not only improve customer loyalty, but also make a big difference on your bottom line.
Contact us to get some help with setting up and running a complete social media marketing strategy.
